Accessibility benefits everyone, including you.

Accessibility is an essential element for customer engagement

Accessibility adds value.
For everyone.

The Eiffel Tower was completed  with integrated elevators in 1899
> Accessibility > Knowledge

Improve the experience, increase the success

People with disabilities represent a significant demographic globally. By eliminating barriers to online engagement, you can increase website traffic, improve engagement, and expand market opportunities.

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It all adds up:

90% of disabled consumers feel affected at the decision-making stage of purchases by either; limitations of design, limitations in available information, or how information was presented.

Source: Business Disability Forum, UK

Expanding accessibility benefits for everyone

Investing in accessibility is more than just complying with regulations. An accessible online presence removes barriers to full user interaction, decreases legal risks, and maximizes technological innovations.

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it all adds up:

When you count disabled individuals, their family, and their friends, it equals 73% of all consumers globally.

Source: Return on Disability

Adaptive technology becomes everyday items

- The typewriter
- The telephone
- Subtitles
- Speech-to-text
- Screen readers
- Audio books
- Touch screens

These are just a few examples of technology that was originally designed for disabled people but quickly proved beneficial for all people.

Source: Business Disability Forum, UK

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Image of an antique typewriter. The typewriter was invented to help blind persons to write but became a widely used element of lift so we use it to show accessibility can support the whole population.

Enhance Usability

Websites created with accessibility in mind allow users to interact as they wish: with whatever device they prefer and with any assistive technologies they use. When a site itself is accessible, any technology employed by the user is compatible, from screen readers to auxiliary controls to display settings.

Moreover, accessible websites tend to load faster, have improved mobile responsiveness, and provide better consistency across devices. This means your customers get a great experience whether they use smartphones, tablets, or computers.

Search engines like Google prioritize user-friendly and easily navigable websites, so accessible websites are often favored, leading to improved SEO rankings.

Inclusivity and Equal Access

Eliminating barriers to web interaction helps people with disabilities fully engage with your website. But it can make online engagement easier for everyone, including older adults, those with slow internet connections, people using unfamiliar technology, users relying on translation software, and even customers accessing your website in noisy, dim, or otherwise challenging environments.

Whether users experience visual, auditory, motor, cognitive, or neurological conditions, accessible design practices help create websites where everyone can navigate and connect with digital content.

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accessibility can improve

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